Company News, New Products

Olive & June Celebrates Mermaidcore with Electric Eels Collection

After selling out in 24 hours, the most requested shade, Pink Goldfish, returns alongside a new family of colorful, sparkly cousins.

With the release of The Little Mermaid, consumers are keen on the mermaidcore look and beauty brands are leveraging the power of the sea with mermaid-inspired looks from hair to nails.
 
Color cosmetics brand Olive & June has brought back its twice-sold out Rainbow Goldfish Collection with the introduction to its Electric Eels Collection, launching today.

Baby Starfish, $9.
 
After selling out in 24 hours, the most requested hue, Pink Goldfish, retuns alongside a new family of colorful, sparkly cousins. The sold-out consumer-favorite shade made collectors status last summer and now includes four additional iridescent colors. 

Olive & June Electric Eels Collection

The brand’s four new polishes can be worn alone or as a topper over a favorite shade:
 
That’s Amoray, a hot pink iridescent; Candy Coral, a coral iridescent; Friend or Anenome?, a lavender iridescent; and Whale of a Time, an azure iridescent.
 
Back for a limited time is the Rainbow Goldfish Collection with Baby Starfish, a coral iridescent; Mermaid Hair, a purple iridescent; That’s so Ursula, a blue iridescent; My Little Seapony, a turquoise iridescent; Shellphone bling, a green iridescent; and Pink Goldfish, a pink iridescent.
 
Individual polishes retail for $9; the Electric Eels Collection is $20 for the set; the Rainbow Goldfish Collection is $30 for the set; and The Undersea Party Set (Electric Eels + Rainbow Goldfish Collection) is $50 at oliveandjune.com.
 

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